How Event Planners Can Resell Event Technology

Turn Event Technology Into a Revenue Stream

Event planners are always looking for ways to grow their business beyond standard service fees. One of the most overlooked opportunities is reselling event technology directly to clients. From shared photo apps to digital guest management tools, bundling technology into your packages can add serious value — and serious profit.

As events become more experience-driven, clients expect seamless digital moments. That's where smart event planners step in, not just as coordinators, but as technology curators.

Why Reselling Event Technology Makes Sense

Reselling event technology works because clients trust their planners. When you recommend a tool, they're likely to use it. Instead of sending clients off to find their own solutions, you can offer curated technology packages as part of your service.

Here's why it's a smart move:

• Recurring revenue — Software tools often work on subscription or per-event pricing, meaning steady income.
• Higher perceived value — Clients see you as a full-service provider, not just a coordinator.
• Stronger client relationships — When you handle the tech, clients rely on you more.
• Competitive edge — Not every planner offers this, so you stand out immediately.

What Types of Event Technology Can You Resell?

The best event technology to resell is tools your clients will actually use and love. Some strong options include:

• Shared photo apps — Apps like disposable.photo let guests contribute to a shared event album in real time. Clients love the nostalgia of a disposable-camera feel with digital convenience.
• Digital guestbooks — Interactive tools that collect messages and memories.
• Live streaming tools — Great for hybrid events with remote guests.
• Event countdown and RSVP apps — Keep excitement building before the big day.

Shared photo apps are especially popular because they enhance guest engagement without requiring complex setup.

How to Package and Price Event Technology

The easiest approach is to create tiered packages. For example:

• Essential Package — Core coordination services only.
• Enhanced Package — Coordination plus a shared photo app for the event.
• Premium Package — Full coordination, photo app, digital guestbook, and post-event album delivery.

Mark up the technology at 20–40% above your cost, and present it as a curated, managed service. Clients pay for your expertise in choosing and setting up the right tools.

Start Small and Scale

You don't need to resell dozens of tools at once. Start with one or two pieces of event technology you genuinely believe in. Shared photo apps are an ideal starting point because they're easy to explain, clients immediately understand the value, and they create a tangible deliverable — a beautiful photo album from the event.

As you build confidence, expand your technology offering. Over time, this additional revenue stream can significantly grow your event planning business.